CHANEL - Peculiar 2013 Marketing Campaign

CHANEL marketing gurus decided to advertise 2013 Spring/Summer Collection in the most peculiar way. The main visual motif chosen for this campaign doesn't depict any female or male characters, no humans at all, only gadgets abandoned in a bright changing room with a bit of a theatrical and dramatic feeling to it.

Other photos from the same promotional session present rather bored models basically vegging out on a minimalistic 60s sofa, with equally minimalistic and rather sad lamp to accompany their lack of enjoyment.

Although I wouldn't promote one of the best fashion brands in the world in this sorry way, I kind of like it, because there is a bit of a sense of humor to it. It seems that CHANEL is trying to aim its' products at a younger market and teenagers with an attitude.

82-year old fashion models

Daphne Selfe (82), the grandmother of four, started her work for the fashion industry over 60 years ago, but at the age of 82 she is more popular than she’s ever been.

Daphne in her 20s.

At 20 Daphne won a local modeling competition and became a house model for clothing manufacturers. She had a decent career for about five years, but then nothing special happened for a long time. Her break came in 1998, when she got spotted by Models 1 - one of the world’s largest modeling agencies. It was the start of her new career, one that was a lot more glamorous than she’d ever known. She appeared in Vogue, Marie Claire and worked for high-street brands such as Nivea, Olay and Dolce &Gabbana. Daphe does yoga to keep fit, eats large amounts of fruits, vegetables and fish, drinks plenty of water. She doesn’t feel a day over 60 and never had any cosmetic surgery done.

Jacquie Tajah Murdock (82) is one of the latest stars of Lanvin's Fall/Winter 2012 campaign.  
'I grew up in Harlem always wanting to be a model, but in my day there were very little opportunities for women of color to work in fashion. At 18 I went from agent to agent looking for jobs, even as a hand model. I have finally made it and I will never give up'.

What can I say? Beautiful women will always be beautiful.

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via Odditycentral - http://www.odditycentral.com/news/daphne-selfe-a-successful-supermodel-at-82.html
via Advanced Style - http://www.advancedstyle.blogspot.co.uk/

via Models 1 - http://www.models1.co.uk/
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