Cheap, fun and definitively pop, paper dresses were worn once or twice and then discarded.
Paper fashion was not always associated with such principled objectives as recycling. Harry Gordon sold his “poster dresses” for 3 dollars; other fashion designers, such as Elisa Daggs, Bonnie Cashin, Rudi Gernreich, Bill Blass and Pierre Cardin, sold their paper dresses for sums that ranged from ten to two hundred dollars. Paper dress parties were all the rage.
via http://deyoung.famsf.org/blog/pulp-fashion-goes-pop