CHANEL marketing gurus decided to advertise 2013 Spring/Summer Collection in the most peculiar way. The main visual motif chosen for this campaign doesn't depict any female or male characters, no humans at all, only gadgets abandoned in a bright changing room with a bit of a theatrical and dramatic feeling to it.
Other photos from the same promotional session present rather bored models basically vegging out on a minimalistic 60s sofa, with equally minimalistic and rather sad lamp to accompany their lack of enjoyment.
Although I wouldn't promote one of the best fashion brands in the world in this sorry way, I kind of like it, because there is a bit of a sense of humor to it. It seems that CHANEL is trying to aim its' products at a younger market and teenagers with an attitude.
